The Grinch's Grotto at Westfield Century City

2020 might had been a hard year in so many aspects, but it doesn't mean we cannot have our holiday cheer and Christmas spirit alive. There will be plenty of social distancing events that we can attend while being safe. The Grinch will not steal our Christmas happiness, he is actually bring in it to us!

​“You’re a mean one, 2020.” It’s been a year to say the least and even as the holidays approach, some may be feeling more grouchy than usual.  If taking those traditional cheerful holiday photos with the family is exactly what you don’t feel like doing, there’s now an alternative! Kilburn Live, a market leader in the Live Entertainment industry, has announced a new partnership with Dr. Seuss Enterprises, a global leader in educational entertainment, to create “The Grinch’s Grotto,” an imaginative take on holiday photo shoots that will give guests a fun way to show off a bit of their grumpiness during  what is still the most wonderful time of the year.
 
Presented in partnership with retail leaders such as Westfield Group, Brookfield Properties, Macerich, Turnberry and Oxford, “The Grinch’s Grotto” will launch on Black Friday across a limited number of flagship malls throughout North America including ones in Los Angeles, Chicago, DC, Dallas, Houston, San Diego, Miami, Toronto, Northern California and the New York Tri-State area. Guests will enter these free-standing locations for a one-of-a-kind visit with The Grinch in his special cave for a photo-shoot and other special surprises that are both intimate and in true Grinch fashion - socially-distant.
 
“If there was ever a year where The Grinch really would take over the holiday season, it’s 2020,” said Kilburn CEO Mark Manuel. “It’s been said even the meanest soul is moved by Christmas and at its core this Dr. Seuss story is about finding your own way to redemption which is what inspired us here. It is great to be once again collaborating with our partners at Dr. Seuss Enterprises on this project. Through these challenging times, we still wanted to find a way to give families some joy this holiday season in a lighthearted and fun way. After all, 2020 has been a tough year, but it can’t take away our ability to smile and laugh which are oftentimes the first steps of continued hope”. 

​Complete with a burlap sack full of presents, a Grinch stylized holiday tree and a backlit fireplace with hanging stockings just as depicted in the book, this true-to-form experience will place guests inside the classic tale in one of the most authentic ways possible. Guests will also be given the opportunity to pick a sign with their choice of a favorite 2020 slogan to be placed in their photo with the Grinch. Sample slogans include, “You’re a mean one, 2020” “2020: "Stink, Stank, Stunk,” “2020 - How The Grinch Stole, Well, The Whole Year” and some positive ones including “The Grinch still can’t steal Christmas!”
 
“Dr. Seuss famously wrote ‘Christmas Day will always be, just as long as we have we,’” said Susan Brandt, president of Dr. Seuss Enterprises, L.P. “This unique experience was created with that mindset and will give fans the opportunity to wallow a little bit in their grumpiness, but also remember how the holiday spirit can bring out the best in anyone—even a Grinch. The Kilburn team is excellent at capturing these types of moments and bringing them to life and we’re sure that this will be something special this holiday season.”
 
“The Grinch’s Grotto” comes on the heels of the company’s recent joint collaboration of “The Dr. Seuss Experience,” a first-of-its-kind immersive journey through the iconic author’s most famous books, that opened in Toronto last fall and produced record-breaking sales, which will return in 2021 marking its U.S. debut.
 
“The Grinch’s Grotto” will kick off on November 27th across North America. Tickets On-Sale Now. Tickets will be limited and it is recommended guests pre-book their visits online prior to visiting. To see a list of locations and to pre-register for tickets please visit https://www.grinchgrotto.com/.