The beauty industry has been competitive for many decades, but it’s gained even more traction in the 21st century. As beauty standards change, manufacturers are saddled with meeting demand and incorporating diversity and inclusivity into their products. As a beauty business owner, you must create ways to remain relevant and retain the ability to attract new clients. Moreover, with 169,524 beauty businesses nationwide, there is every reason to become a formidable competitor. Here are some ways to attract new clients to your business venture.
1. Master the art of online presence
The digital age makes it mandatory to establish an online presence for your beauty business. It has become the defining point for many enterprises, so getting left out can harm your existence. If you’re wondering how to establish an online presence, look at other businesses in your sector. An eye-catching, user-friendly website is a common theme that runs across their online presence. However, it doesn’t end with having an active website. There is more that goes into mastering the art of online presence. Your beauty business website must showcase your services, portfolio, and authentic customer testimonials. The latter is particularly important because it carries your reputation as a business. Consumers are more discerning than ever and can easily judge your services through experience. Additionally, remember to make your website mobile-responsive because research has shown that beauty consumers often enquire about services via their smartphones. Considering that the country’s smartphone penetration rate is at an all-time high, you should tune your online presence along those lines.
2. Harness the magic and convenience of promotional products
Promotional products are easy ways to attract new clients to your beauty business. It always helps to offer branded merchandise for clients who book appointments or refer friends to your establishment. Custom makeup brushes, skincare samples, T-shirts, and personalized makeup bags are standard promotional products for your beauty business. Although these are promotional items to appreciate your customers, they inadvertently become walking advertisements for your establishment. This strategy is an age-old trick used in business marketing, and the reason it has stuck around for long is because of its efficiency. It helps with your brand visibility and puts your business on the minds of new and old clients for a long time. Word-of-mouth referrals work like wildfire in the beauty industry, so leverage that to your advantage.
3. Implement exceptional customer service
Positive client experience is paramount in the beauty industry and can set you apart from others in the same sector. Exceptional customer service attracts new clients like a magnet, which is something you cannot afford to overlook in your line of business. Your staff must learn to welcome clients and be highly attentive during interactions. It pays to practice consistently exceptional customer service. Exceptional customer service is the perfect ground for long-term loyalty and an excellent starting point for building great client relationships. You can do this by implementing a loyalty program for repeat clients. Another strategy is incentivizing clients to refer friends and family to your beauty business. The more you do this, the better you get at creating brand ambassadors who feel a part of your business growth and success.