Disney Social Media Mom's Celebration Day 3

​Some of the destinations and events mentioned on this post were complimentary or a media rate was extended as part of my attendance to the Disney Social Media Moms Celebration–an invite-only conference held by Walt Disney World and Disney Cruise Line

Day 3 was the last day of the land part of the Disney Social Media Moms Celebration and one of the days with conference sessions.  The day started early with a family breakfast, sponsored by Alamo and with opportunities for pictures with characters.

After breakfast, my son went to the hotel room to complete some of his homeschool assignments and I stayed at the conference rooms to learn a lot about new things happening at Disney parks and upcoming Disney movies.
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Chairman of Walt Disney Parks and Resorts, Bob Chapek

First we heard from chairman of Walt Disney Parks and Resorts, Bob Chapek.  We learned about new things happening at the parks such as: ​

• Star Wars Land both at Walt Disney World and Disneyland
• Marvel including Black Panther coming to Disney California Adventure
• New parade floats
• Toy Story Land opening at Hollywood Studios June 30th 2018
• ​Pixar Pier at Disney California Adventure
• Skyline
• Disney Minnie Vans
• Minnie Mouse got her star at the walk of fame, Hollywood.
• Mickey and Minnie ride, new cartoon with them getting ready for a picnic, goofy is engineer, it is 21/2 D (not 3d
• New song created for the mickey’s ride
• Baymax at Tokyo Disneyland, also beauty and the beast in fantasyland Tokyo
• Hong Kong…. Moana show spring and also first land to frozen
• Star Wars hotel at WDW
• Guardians in Epcot:  longest indoor roller coaster in world
• Disneyland Paris: Marvel
• Celebration of the 20 years of Pixar
• April 22…. Up and Pixar parade
• Inside out Pixar parade too
• Incredibles at paint of the night parade Disney California Adventure

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David Roark, Manager of Creative Photography at Walt Disney World Resort shared with us how the photographers at the park are able to get their incredible shots and tips to ​taking better photos

David Roark, Manager of Creative Photography at Walt Disney World Resort

SEO by Terry Cox, Manager of Search Engine Marketing

Then it was a great session about SEO by Terry Cox, Manager of Search Engine Marketing
​With SEO being one of the most important topics for our blogs to do great with search engines, it was awesome to hear from the experts. Here is some of the things we learned about

• Find the content: links in other sites (blogs, online pages)
• Read: needs words, not only images. Google needs to be able to read
• Classify… i.e. D23, write a recap… google only see a D23 and then individually post for each topic so google finds you in that topic too. Use words readers are looking for
• Weight: links that point to that piece of content…. Quality links from good websites back to your site
• Utility: page load speed, responsive (Mobil friendly), security (https)
• Beyond google…. Pinterest, YouTube, maps, social, voice search, audio search, visual search, image search
• Things to consider for each blog post

1. Page title
2. URL
3. Article title
4. Page copy
5. Internal Links
6. Image optimization: Good size, name image, ALT tag (describe image)
7. Google trends… keywords trends

Amy Stanford. Senior Editor Babble

We also heard from Amy Stanford. Senior Editor Babble on how to take your content to the next level

1. Content strategy: being methodic.
2. Take advantage of your analytics, know your numbers
3. Choose a social media Chanel and focus on that one most of time
4. Analyze content, traffic, insights
5. Go beyond the blog post, where else can you post?
6. Mobile friendly
7. Develop partnerships: influencers, brands, 

Then it was time for the super top-secret topics, where we needed to turn off our phones and computers. We heard form the team of Disney Animation about the movies

• Wrikle in time: opening March 09/19
• Incredibles 2: opening June 15th, 2018
• Disney's Christopher Robin: coming to theaters August 3, 2018

John Breckow, Director of Corporate Citizenship for Walt Disney Parks & Resorts

John Breckow, Director of Corporate Citizenship for Walt Disney Parks & Resorts had us not only motivated to volunteer but also in tears with all the amazing stories of wish granting and Make a Wish partnership. Did you know that to date there have been more than 10K wishes granted and it usually takes around 200 people to grant 1 wish? Disney just makes an amazing job at sharing the magic with those in need.

We also attended an expo with lunch and the opportunity to connect with the sponsors of the conference and share some time with other bloggers. Then we had family time at the parks and time to go packing for our cruise part on day 4 to 6 of the conference.