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Disney Social Media Celebration On-The-Road at Disneyland 2019

9/25/2019

14 Comments

 
I was invited to attend the Disney Social Media Celebration On-The-Road. All opinions, grammatical errors and typos are my own.
Disney Social Media Conference on the Road at Disneyland
It was a magical day full of learning, networking, and enjoying Pixie Dust. It was the Disney Social Media Celebration on the Road at Disneyland Hotel

During the conference we heard from some good speakers about a lot of cool things. Some were tips for our own social media and other things were about things happening at the Disney Parks and Disney company in general. This is what we learned this year.

First the amazing Courtnee Collier gave us a warm welcome and we enjoyed a delicious breakfast. Then it was time to start listening to the Disney experts.
Disney Social Media Celebration On-The-Road at Disneyland 2019
Creating video content with Bob Hitchcock
Bob talked to us about the importance of video, not only Youtube but also in Facebook and Instagram. 
The stats are incredible: 88% of people spends more time on a website with video and viewers retain 95% of message if they can watch it compared with only 10% of reading the content. Key message use video!
Now things to consider: 85% of Facebook guest watch video without sound, so captions are important.
Make sure you have a plan when creating your video. Have a pre-production sheet that answers some of these questions: What is the strategy, what are the key messages, what emotion you want to evoke, what is the location, and who is the main character.
During the production process, be prepared to know your audience and what they like, use common language, be authentic, and make sure your video is good and clear.
Once you are done producing your video make sure to edit it, customize it for the different plattaforms, add music, and post and pray!
Disney Social Media Celebration On-The-Road at Disneyland 2019
Then we listened to Mallory Wang about things happening with all things Disney network. Lots of updates on Disney Plus. By the way did you subscribe yet? So many cool things coming to Disney Plus. 
Disney Social Media Celebration On-The-Road at Disneyland 2019
It was time to put our phones, laptops and electronics away. A secret presentation about Maleficient Mistress of Evil was coming our way with never seen footage. We learned so much from Louie Provast, Senior VP of Production at Walt Disney Studios.
For example the movie kind of starts with a proposal, ends with a wedding, but has lots of twists in the middle.
One of the biggest questions about Maleficient is if the is an evil fairy, where are her wings? So in this movie we are going to learn about Maleficient, why does she look different that other fairies and they will introduce new fairies to explain it all. Maleficient is going to learn about her ancestors.
As usual good fairy tails have good endings an a sequel is only as good as your villain, and on Maleficient, Michelle Pfeiffer is going to be a good menace.
Don't forget to head to the movies to watch Maleficient Mistress of Evil October 18th
Disney Social Media Celebration On-The-Road at Disneyland 2019
Next we heard from John Breckow, Director of corporate Citizenship about Make a Wish and all the wishes Disney helps come true each year.
Did you know that there 26,000,00 people have been involved in granting Disney wishes since 1980?
Did you know that with the #ShareYourEars program Disney helps people get their wishes?
Did you know that you can join the VoluntEAR program? They provided more than 600,100 ours of volunteer service in 2018 and near 4 million hours since 1992
Disney Social Media Celebration On-The-Road at Disneyland 2019
We had a few more presentations about content created with the Disney Parks Blog ( a great resource to plan your visit), we also heard from Ashley Eckstein (founder of Her Universe) about working hard to achieve your dreams and off course we learned about all things coming to the parks.
Here are some highlights about things coming to Disneyland
  • Halloween time until October 31st
  • This year party is called Oogie Boogie Bash – A Disney Halloween Party begins. Select nights in Disney California Adventure
  • Visit Radiator Screams, the town has been transformed into Halloween
  • The Haunted Mansion ride has been transformed for the holidays
  • New Halloween Screams firework show
  • Disney Holidays for Christmas are going to be November 6th to January 6
  • In 2020 a new parade: Magic Happens coming to Disneyland
  • In 2020 Avengers Campus opening (Marvel Land) with Spider-Man on it!
  • Also do not forget to visit Downtown Disney

Fun at the parks

One of the perks of attending the Disney Social Media Conference on The Road is that you get tickets to enjoy the parks with the family. We had such a great time seeing the park decorated for Halloween. Here are some of the pictures that show how much fun is to enjoy Disneyland and Disney California Adventure with your family.

One cool thing about Disneyland is that you can add MaxPass to your tickets. It allows you to book fast passes on your app and also gives you downloads of the pictures the Disneyland photographers take of you as well of the ride pictures. They also have cute things added to your pictures. I call them magic shots. It is totally worth it.
Disney Social Media Conference on the Road at Disneyland
Disney Social Media Conference on the Road at Disneyland
Disney Social Media Conference on the Road at Disneyland
Disney Social Media Conference on the Road at Disneyland
Disney Social Media Conference on the Road at Disneyland
Disney Social Media Conference on the Road at Disneyland
14 Comments
Francia C
9/26/2019 12:31:55 pm

It does look like you had a great time at Disneyland, those pictures are so cool

Reply
chad link
9/26/2019 03:26:11 pm

It must have been an amazing experience to be part of this event, wow!!! I love disney and everything that they do.

Reply
Norma link
9/26/2019 05:34:37 pm

Interesting that video is so important not only for Youtube but also in Facebook and Instagram.
It's good to know that 88% of people spend more time on a website with video and viewers retain 95% of message if they can watch it compared with only 10% of reading the content.

Reply
Myrah Duque link
9/26/2019 06:04:27 pm

I love Disney Social Media on the Road! So happy you also got to attend! Isn't it just great?

Reply
Rhonda Albom
9/27/2019 01:12:28 am

Wow, that sounds like a really helpful conference. I didn't realise the massive information retention difference between video and reading.

Reply
kumamonjeng link
9/27/2019 08:17:15 pm

I m pretty sure you guys had a blast there. I remember having Halloween theme in Unversal Studio Japan last year, it was really fantastic!

Reply
Courtney
9/27/2019 09:50:51 pm

Ooooo looks like one awesome event!!!! It’s been a very long time since I’ve been to Disney land! We go to Disney world all the time!

Reply
Dana Brillante-Peller link
9/27/2019 10:09:18 pm

I can only imagine how exciting this must've been for you and the family. Thanks for sharing these tips with us.

Reply
Yeah Lifestyle link
9/28/2019 06:31:33 am

Thanks for your info about adding video to social media channels as I need to do it more now. Also looking forward to catching Maleficient Mistress of Evil when it is released here.

Reply
Jasmine M
9/28/2019 08:46:22 am

It's so awesome that you were able to attend this! It looks like it was a lot of fun. I am so excited about the 2nd Maleficent movie! I can't wait to see it!

Reply
Catherine Santiago Jose
9/28/2019 12:12:24 pm

Wow, I am sure that it was amazing experience for you to be part of this wonderful event and I love these tips, thanks for sharing.

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Chastity
9/29/2019 08:14:58 am

I love the fact that you can attend the conference and still enjoy tickets to the amusement park! It seemed like a great educational experience as well as thrill, lol!

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Lara link
9/29/2019 06:15:04 pm

I work in social media and I didn’t know they do an event like this. So cool and with so much helpful info! I love Disneyworld and hope to get to someday visit Disneyland to compare.

Reply
Katie link
9/30/2019 09:46:55 pm

This looks like a fun event! It would be so cool to learn behind the scenes details about upcoming movies. I can't wait to see Maleficent!

Reply



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